Hitler reacts to Ad Tech.
This Snicker’s pre-roll ad (outlined by the red border) ran through the Videology network (formerly known as TidalTV) and was served inside a display banner.
Kudos to the fine folks at TubeMogul for starting this FakeProll.com tumblr which calls out Video Ad Networks who are running Fake PreRolls (from Digiday Article):
Fake pre-rolls are video ads that autoplay on a Web page where the viewer has shown no intent to watch the ad or the content after the ad. They are typically run within banner ad units or in small, syndicated players below the fold.
Online Video Shifts to Primetime Viewing
As you can see from the above graph, viewers are spending less time watching online video during the day. But rather than the deep valley online video faced during primetime hours just two years ago, viewership online now actually peaks around 9 p.m.: the same time broadcasters air their most valuable TV properties.
But it’s not just broadcast TV programming moved online seeing a boost in primetime viewing. The Yahoo report mirrors finding from web original video distributor Blip.tv, which said last year that its viewership had shifted from daytime viewing to early-evening viewing.
Here’s the link to the original Wall Street Journal article
Viewers Migrating From Traditional TV to Online Video
U.S. consumers also now spend an average of four hours and 20 minutes per month watching video on the web, a full hour and 10 minutes above what they spent in Q1 2010.
In addition, timeshifted TV (i.e. TV content that is recorded and watched later) also continued to grow, as did mobile video viewing, up 43% (20%) from the year previous.Departing from earlier studies that found that the heaviest media consumers consume content across all platforms, Nielsen’s latest survey shows that those who watch the least amount of traditional TV — particularly those in the 18 to 34 age demographic — are watching more online video.
One of our clients sent this article to me… it’s a very interesting read on Video viewing habits