If there’s one thing to learn from Satoru Iwata’s 12 years in charge, it’s that you can always count on Nintendo to surprise. At first glance, the company’s much-hyped strategy announcement today was mostly devoid of revelations — yes, Nintendo will develop smartphone apps that may or may not include small games; no, the company won’t be swayed from its conviction that its future lies in creating software for its own hardware, even when that hardware performs as badly as the Wii U has done. But CEO and president Iwata threw a curveball toward the end of his presentation when he announced plans to “take on the challenge of expanding into a new business area.” What followed was an explanation as equally inscrutable in English as it was in Japanese, but it might just be the first hint of Nintendo’s next big thing.
I read through all the coverage of this event and still cannot parse what the hell Nintendo is doing — or planning to do. It sounds like they’re thinking a lot about the connected health space, which is red hot right now and about to get hotter, but not via a wearable piece of technology but rather a “non-wearable”.
Sounds like vapor… ware? We’ll see.
This is how I sound when I can’t come up with a good come-back. ”Oh yeah? Well, I’m going to… you.. I’m.. and it’s going to be awesome.. Just. You. Wait.”
Since my business is in the world of online video, original web series and branded entertainment, this blog's goal is to be updated with stories relevant to that industry. But the reality is that I'll probably just update it with interesting but mostly unimportant things.