Viewers Migrating From Traditional TV to Online Video
U.S. consumers also now spend an average of four hours and 20 minutes per month watching video on the web, a full hour and 10 minutes above what they spent in Q1 2010.
In addition, timeshifted TV (i.e. TV content that is recorded and watched later) also continued to grow, as did mobile video viewing, up 43% (20%) from the year previous.Departing from earlier studies that found that the heaviest media consumers consume content across all platforms, Nielsen’s latest survey shows that those who watch the least amount of traditional TV — particularly those in the 18 to 34 age demographic — are watching more online video.
One of our clients sent this article to me… it’s a very interesting read on Video viewing habits
