Advertisers Dropping Knowledge about Connected TV
So the men and women holding the bags of money have congregated and dropped some knowledge about advertising on Connected TVs. This is sort of important since content owners typically are interested in the green stuff.(The benjamins, to be clear.)
So let the learnings begin: http://vimeo.com/46868500#.
It’s actually interesting for those in the content, advertising or CTV tech world. Not date-worthy, “hey, lets watch this video” interesting, but you get the point.
Also, I should mention Jeremy Lockhorn of Razorfish citing us at the 9:50 mark “adRise, … born on the smart TV world.” Thanks for the shout-out Jeremy.