rafimama's blog.

If you believe the forecasters, 2010 will be the year of the long-awaited inflection point when TV budgets begin to shift to online video in a meaningful way.  In 2009, advertisers are projected to spend $699 million on online video ads, an increase of 32% from last year, “outpacing growth rates for most other emerging media platforms,” according to a forecast from Brian Wieser, Global Director of Forecasting for Magna. Jack Myers says that online video advertising will increase by 115% to $968 million in 2009 and is forecasting it to be the fastest growing segment of the media industry through 2012, when it is expected to hit nearly $5 billion.