2012: The Year Producers Must Step Up Their Brands:
The tipping point that many of us in the industry envisioned back in 2005 at the first Vloggercon is upon us. We’ve elbowed our way in and grabbed a seat at the table. Now it’s time to elevate our collective game and make original web series more vital and more valuable than ever. Producers spend a ton of time thinking about their stories, characters, lighting, host reads, and dozens of other things. But not enough time is spent thinking about who their show is for and how well they are speaking to their intended audiences. In other words, it’s essential producers make branding a priority.
At Blip, we’re practicing what we preach. One thing we’re doing to help elevate our brand is thinking about what we represent (or don’t) in the marketplace. Back in May, we launched a new destination site and tagline that clearly establishes our mission: to be the place to discover the best in original web series. Yesterday, we debuted a new logo designed by C&G Partners, the talented team who created logos for NBC, Sony Entertainment Television, Time Warner, and other big media companies. One of our goals for 2012 is to make the Blip brand much more meaningful and visible to audiences interested in original web series. This will make the shows on our platform even more valuable to advertisers so that we can continue to increase rates, which in turn helps producers earn more revenue. Producers can then re-invest that revenue to make more and better content, and the cycle of lifting our industry continues.
Head over to Tubefilter to read the rest of this guest post by our own Steve Woolf.
