May 2012
35 posts
1 tag
Hulu Decides To Discard The Only Value They... →
spytap:
Pretty Soon You’ll Need To Pay For Cable To Use Hulu
(h/t: @GeekyJessica)
April 2012
41 posts
3 tags
We don’t see digital video restricted to the PC at all. Having said that, the...
– Dave Martin, SVP Media at Ignited @ DigiDay Video Upfront
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I don't think I could be friends with someone who...
lickystickypickywe:
or cheese.
Lord thank you for not letting me be lactose intolerant.
i live by these rules
Blip Job Opening: VP, Business Development
evangotlib:
Do you want to work at the internet?
Blip is looking for a VP, Business Development to develop and execute a comprehensive distribution strategy for Blip’s expanding library of over 5 million web series episodes.
You have negotiated, closed and implemented deals with major media and Internet companies and you have the rolodex to prove it. You’re passionate and savvy about online...
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InTransit - Season 2 Episode 2: Day 3 of Canoeing down the Mississippi River to Bemidji, MN.
This show is one of my favorites. IN season 2, the crew is canoeing the length of the Mississippi River. I literally get goosebumps thinking about what’s going to happen next on this adventure. So cool.
New Video Ad Metric Doesn't Have You At Hello,... →
meetjoewhite:
“Click-through rate was created in a neophyte ad world dominated by display and search,” according to the video ad platform [Vindico]. “It should play a small part in measuring the success of a video campaign alongside other more powerful measures, like completion and engagement.”
Rather, advertisers should evaluate a range of variables when evaluating performance, such as whether...
Why digital marketers can't ignore Tumblr →
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"Indie TV": Is the Television Format a Logical...
broadcastassassin:
There are valid arguments that a web series should not be just a short TV show. I personally think it depends on the story you’re telling, but utilizing the web’s inherent interactivity in serialized web video is a proven component of building an engaged audience with online content.
Whether you argue that a web series should or shouldn’t be like TV, I don’t have a single...
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cinemagr.am →
(Taken with http://cinemagr.am)
Portugal. The Man Part Ways With Keyboardist
propertyofzack:
Portugal. The Man have parted ways with keyboardist Ryan Neighbors. Read a statement from Neighbors below by clicking “Read More.”
Read More
what? NOOOOOOO….
Each ad skipped costs the viewer $.10, which is automatically deducted from...
– New SkipIt Service Asks: “Would You Pay to Avoid Online Video Ads?”
I applaud SpotXchange for trying to come up with creative solutions for preroll. But they are solving for the wrong problem here. As is anyone jumping into the “skip this preroll” game.
We should be figuring out how to make...
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Nielsen To Rate TV Shows Based On Facebook Likes &... →
We get a lot of criticism about being outdated and behind the times, but what could be more up to the minute than Facebook and Twitter?
We’ll use our proprietary techniques honed over decades of convincing people that our people meter numbers were accurate to now convince them that the numbers derived from Facebook and Twitter mean something.
And we’re not done yet. Our research...