Contrary to the opinion of many, strategically dispersing ads across many smaller audience shows is not mutually exclusive with buying those several high-rated shows which clients seem to prefer. They complement each other, and you get much more reach and much better balanced frequency.
It’s not just your product your presenting - it’s yourself as well. This doesn’t mean a three piece suit to every meeting, but a sport coat can’t hurt. And for the love of all that’s holy, invest in some collar stays.
On Collar Stays:
Most Men’s clothing stores will carry them in Metal or Plastic. I find that if you don’t wear a tie (top button unbuttoned), the plastic ones keep your collar perfect while the metal ones sometimes weigh down the collar for an unflattering look. Buy a 50 pack and keep it in your luggage. If you do happen to forget your collar stays here are some quick tips for ‘MacGyver-ing’ a makeshift collar stay:
“It is not, as it turns out, necessary to be a micromanaging psychopath with narcissistic personality disorder (or even to pretend to be one) if you just hire smart people and give them real authority. The saddest thing about the Steve Jobs hagiography is all the young “incubator twerps” strutting around Mountain View deliberately cultivating their worst personality traits because they imagine that’s what made Steve Jobs a design genius. Cum hoc ergo propter hoc, young twerp. Maybe try wearing a black turtleneck too. For every Steve Jobs, there are a thousand leaders who learned to hire smart people and let them build great things in a nurturing environment of empowerment and it was AWESOME. That doesn’t mean lowering your standards. It doesn’t mean letting people do bad work. It means hiring smart people who get things done—and then getting the hell out of the way.”—