“While the majority of Blip.tv users are watching plenty of prime-time TV, they say they’re watching less than before, a worrying trend for cable and satellite operators. Respondents said they’re watching 9% less TV on average than they did six months ago. At the same time, they are watching 26% more video on personal computers, 19% more video on mobile devices and 18% more on game consoles than they were six months ago.”—
“There is nobody in this country who got rich on his own. Nobody. You built a factory out there — good for you. But I want to be clear. You moved your goods to market on the roads the rest of us paid for. You hired workers the rest of us paid to educate. You were safe in your factory because of police forces and fire forces that the rest of us paid for. You didn’t have to worry that maurauding bands would come and seize everything at your factory… Now look. You built a factory and it turned into something terrific or a great idea — God Bless! Keep a Big Hunk of it. But part of the underlying social contract is you take a hunk of that and pay forward for the next kid who comes along.”—
It was a black tape recorder, the type that had six buttons at the bottom and one place for you to insert the tape. It had a handle; I remember this as I had to hold tight to it while my other hand gripped the staircase so I wouldn’t trip over the hem of my nightgown. The microphone attachment dragged behind me, a sure giveaway to my parents as I attempted to quietly descend the stairs. It was early, these mornings; I’ve always been an early riser.
I’d sneak downstairs, not because I wasn’t allowed to, but because I didn’t want to awaken my parents. I had a task at hand; a very important one, at that. I had to practice.
Sitting on the rust-colored carpeting in my living room, I’d line up everything just so. The second, silver, fancy tape recorder positioned just under the bench, its short cord taut as it was plugged into the only freestanding outlet in the room. Black tape recorder beside it, microphone firmly gripped in my right hand. The tape was queued up perfectly. When all was ready, I’d hit “play” and “record” concurrently. It was time.
The first notes of “Greatest Love of All” started playing, and I began what became a Saturday morning ritual; creating a makeshift karaoke machine (recorded on tape, no less**) where I would belt out Whitney Houston songs. Loudly! Off-key! But with passion and fervor…God, I loved me some Whitney. I was convinced that I had a future on the stage, and damnit, I was diligent in practicing.
I was also awful. It only got more abysmal through puberty, and to this day while I can still cover a pretty impressive high C note, I’m for all intents and purposes painfully tone deaf.
So, I shifted focus. If I couldn’t SING the songs, at least I could know what songs were good. I started making mixtapes. I’d first sit, listening to the radio for hours, tapedeck in hand, praying that the DJ wouldn’t talk over the beginning of the song. Years later, I got a stereo with TWO tapedecks, so I could record an actual mix from my beloved tape singles. (Like ‘More Than Words’ by Extreme. AKA, the song I listened to approx. 30 times while getting my first kiss. Hi, Jon McConnell.) When I went to college, I’d make these mixes and send to my friends in other schools. And these days, I spend a little time each month compiling all of the songs I’ve listened to the most and turning them into a mix; started yearly, and is now (always belatedly) monthly.
While it may not be Whitney Houston’s Greatest Hits, I’m at least sparing you my offkey warble and hopefully introducing you to some new music.
For your listening pleasure, here’s all the mixes***, now in one place.
**If the evidence of this ignominy somehow surfaces for my wedding, I’m disowning both of my parents.
*** As always, these mixes are to give you a sample of some of the music I love. They are NOT a replacement for purchasing the music, be it CD, Vinyl, or tapes. (Do they still make those?) Your - and my - favorite artists make their living from creating and selling their music; please support them by your purchase.
Tristan from Foursquare said to be passionate about the company, love what it is doing, and trust it. The partnership should be able to benefit you and solve problems that your product is having.
When finalizing a partnership:
Jared from AOL said to make sure you have a great product and continue to perfect it. The sexier the product is, the more it will be desired by bigger companies. Growing the audience and then being able to monetize it is very important and always top priority in any partnership. Look for the distribution and content partnerships, in particular.
When reaching out to or pitching to a company:
Sanam from Time Inc. pointed out that you need to make warm introductions, tailor your objectives to the specific company you’re reaching out to and, if need be, follow up no more than two or three times; otherwise, just let it go. Be aware that there is a difference between being persistent and being creepy with your follow-ups.
These are some great tips to keep in mind for startups, PR agencies, or even for personal relationships. You will want to find a partnership that is complimentary to your company and matches your needs. If both teams work well as one entity, the relationship will last longer. Finding a trustworthy source and helping one another develop into a much larger force is the start to a good and healthy relationship.