I have been using a Sprint 4G MiFi hotspot. And its only available in select cities like Seattle and Portland, but i did discover that there is full 4G coverage at LAX. And I’ve noticed that it is REMARKABLY fast… Definitely feels faster than most of the public wifi spots at hotels and coffeeshops…
a la carte (app) stations: With Apple’s iAds, content producers (eg. ABC/NBC/etc.) can directly monetize and distribute their content. This will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection. Say goodbye to your monthly cable bill.
While I would love to see a-la carte channels or shows (or even content as a singular app) I highly doubt this will happen. ABC/NBC/etc. make WAY too much money from their local stations, cable, and syndication and the moment this is announced A) those cable and station owners revolt, and B) both markets go away. Besides, you’d just be replacing one cost (cable) for many (ABC, NBC, etc. all charging for the app and/or content) so it’s not like “goodbye cable” would have any tangible monetary benefits.
So while iAds is cool - and let’s not discuss whether they’re going to be able to replace the 1/3 million dollars per ad of a show like American Idol - I don’t see app sales plus iAds being such a vastly successful revenue source that it eclipses not only the $15M per hour that a show like AI gets, but also the vast sums of money paid by cable, local stations and syndication. I’ll happily be wrong, but I think this point in particular is not even close to accurate.
Nobody’s going to give anything up without a fight… that’s for sure. But Eventually, it will happen… the technology to make it happen is available. new devices such as GoogleTV, iTV, Roku, etc. will pave the way.. but technology alone won’t break the industry. These devices will open up a whole new world of content choices to viewers.
1. As long as the content choices are as good or better, 2. the technology is accessible to the masses, 3. the viewing experience is as easy as watching cable
then people will follow the content to the medium that makes the most sense for them.
Radio -> Broadcast TV : add video to your content
Broadcast TV->Cable/Satellite: more programming choices, better quality reception
Cable Television -> OTT :
(for viewers) more content choices, more flexibility, possibly cheaper
(for content creators) : no longer need to rely on Networks to air their programming… independents can bootstrap their own shows. Networks will have more opportunity to air pilots with less risk, and there’s no opportunity cost so cancelled shows wouldn’t just disappear, but continue to make money.
(for advertisers) : They get a more efficient way of buying television advertising.
This city is much more suited to my sensibilities. After a few days in LA I’m very happy to be in SF for the next few days. As a native Manhattanite this just feels like a real city to me. It has the personality, character and neighborhoods that I associate with a true city. But god damn it’s chilly. I forgot to pack a sweater.
W+K is hiring, especially in the areas of digital strategy and community management. So, if you’ve got a background in those fields, go have a free beer with them and hear about the Old Spice campaign. At Green Dragon Bistro + Brewpub at 928 SE 9th, from 4-6pm.
It seems W+K has an unlimited amount of great ideas.
Decent collection of stats on current and recently past web-series. (via AdAge)
These stats are for branded content only. They also fail to distinguish between paid and unpaid viewership, do not account for arbitrage, and do not include key metrics around view quality (such as completion rate, average view time and repeat viewership rate). Without these elements — as well as a common view metric to facilitate apples to apples comparison — these stats are worse than useless.
Just found out that Fred got his own TV show. Seriously? I mean Seriously?? Is there no taste in the world? Why do we even try…#webseries
That’s the wrong way to look at it. Fred is powerful because he is able to aggregate huge audiences. And he’s done it on the web. And that has led to “mainstream” success. This is good for web video. It’s good for Anyone But Me. It’s good for you.
Remember: you need the Michael Bay’s and the Steve Spielberg’s to enable the Paul Thomas Anderson’s, the Jim Jarmusch’s, the Lynne Ramsay’s and the Wes Anderson’s of the world.
Keep writing and creating amazing content. We’ll keep fighting for you. Together we will all get there.
"Mad Men", "Are you smarter than a 5th Grader" and "Jersey Shore" all have audiences… but for very different reasons. Though I find the show unwatchable, "Fred" did a great job in cultivating an audience and I commend the fact that he was able to strike a TV deal. Sadly, i don’t think "Fred" will be able to gain a substantially bigger audience on Television.
“In any event, I hope that we can soon cease discussing the legal mechanics whereby this civil rights movement goal-posts its ideals and begin discussing all the awesome gay weddings we’re about to attend.”— unsolicitedanalysis on Prop 8 ruling
“Proposition 8 fails to advance any rational basis in singling out gay men and lesbians for denial of a marriage license. Indeed the evidence shows Proposition 8 does nothing more than enshrine in the California constitution the notion that opposite sex couples are superior to same sex couples.”—Judge Vaughn Walker Hands Victory to Proposition 8 Opponents (via marco) (via mikehudack)