The campaign began with simple TV ads, which then went viral on YouTube. The follow-up program in which Mustafa recorded funny videos in response to fans, bloggers and Twitter influencers hit it out of the park.Adweek quotes Visible Measures’ Matt Cutler saying that the total web views for all Old Spice brand videos have reached 110 million, “surpassing the reach of traditional broadcast.”
What if your preroll video ads were more than just repurposed-for-the-web-TV spots, the kind agencies have in spades? What if pre-roll could do more?
The answer is simple. It’s already underway at blip, as Ad Age reports:
A group of developers at start-up blip.tv, a purveyor of amateur and semi-pro Web series, was wondering that recently… pondering the best way to help Wieden & Kennedy let gamers see — or better yet, play — a demo of its client Electronic Arts’ NCAA Football 11… Engineers set to work on the problem and developed a unit that allows users to click-to-download a game demo to XBOX consoles.
Yup. We built that. The ad runs against very specific audiences who own xbox 360s. It offers them the ability to download a demo of the game and play it on their own xbox 360. It’s the first time anything like this has ever been done in an ad unit before. It should be obvious, but we’ll say it anyway: gamers who play a demo are much more likely to ultimately buy the game… As Michael Diccicco from W&K says: “With video games in general the best way to sell it is to get the consumers’ hands on it. We’re asking them to spend $60 so it helps if you can get them some play time on it.”
This is all part of something that we believe is fundamental to blip.tv. We exist to solve problems for our stakeholders. We exist to create value. If Electronic Arts wants to sell more copies of NCAA11 it’s our job to help them do that. That’s what advertising is for… it’s why people buy advertising. Similarly if a show producer wants to get more viewership and advertising revenue it’s our job to do help them do that.
As Ad Age says:
New York-based Blip.tv takes no ownership interest in the shows it represents and doesn’t sign any of them to exclusive contracts. It is, essentially, an engineering company and a sales force that builds tools for show creators, and more recently, advertisers. Eleven of its 32 people on staff are programmers or developers. It raised $10.1 million in June and racks up about 100 million views on its collection of shows each month. Blip.tv’s top earners pull down $500,000 in ad revenue a year based on 50/50 revenue sharing.
Bingo. We’re here to solve problems for show producers and marketers. That’s what we do. We help marketers move product off of store shelves (real or virtual) and we help shows become sustainable. And we build whatever we have to, whatever we need to, to make that happen.
So tell us what you need to be successful. How we can help make your show more sustainable, how we can solve problems for you, how we can sell more of your product. How we can actually create value. We’d like to help.
Cable has been talking about interactive TV for years, but now it’s finally happening. What will it ultimately look like? And will the evolution of iTV keep the viewer experience firmly in mind?… Read More
My buddy got a dog this weekend. A really adorable soft-coated Wheaton Terrier. The name of the dog was Honor… which i thought was an usual, but interesting name. Maybe the old owner was a military man? Maybe something totally different? Maybe he was just a perve? Why, you ask?
Well, Say these commands out loud:
Get Down Honor!
Hurry up and pee honor!
So… that was essentially the source of much laughter over the weekend.
The ideal candidate will possess well-established relationships with the Los Angeles advertising agency and entertainment community and be ready to hit the ground running to close new business, grow existing business and beat revenue targets. A proven ability to plan, develop and sell online programs is essential. Previous video experience is a plus. A strong creative orientation, ability to create innovative ad opportunities and the desire to grow your career are big plusses.
This Account Manager will be part of a strong, cohesive and fun team working on the cutting edge of the digital video space. This Account Manager will report to blip.tv’s Executive Director, West Coast based in San Francisco.