“Everyone was so worried about who was going to want to see this movie. I remember them being like, ‘How do you get guys to a ballet movie? How do you get girls to a thriller?’ And the answer is a lesbian scene. Everyone wants to see that.”—Natalie Portman - Entertainment Weekly (12/29/2010) in reference to the movie, ”Black Swan”
Social marketing platform Involver has released its own programming language for Facebook called Social Markup Language (SML). The language is designed to allow brands and agencies to build, customize and release Facebook and social web apps in an accelerated fashion.