As far as 2010 predictions, Noam noted that digital media and the online video market specifically is very young, only about 15 years old, which he attributed to being the age of a teenager.
We’re really seeing the very very beginning of this space… The real competitors are not the saturated market… the real competitors are build vs. buy.
He noted that many of the big media companies and publishers in their pipeline are moving away from their homegrown solutions and starting to invest in an online video platform, which will give rise to the promise of “TV Everywhere” in 2010.
it’s one thing to want to get in the game… It’s whole other thing to change the game. It looks to me that Apple wants to get in the game and play by the rules. But once they gain a little strength here, they will have the ability to change the rules as they did with the music biz. Is Apple just pretending to play it safe right now?
According to BusinessWeek’s anonymous sources, Twitter owes its move into the black to $25 million worth of deals inked with Google and Microsoft. Thesemulti-year deals enable the Google and Microsoft-operated Bing engines to search Twitter content.
Apple’s planned subscription service, Netflix’ streaming service, maybe even Comcast’s new xfinity are early examples of the Virtual MSO. Its attributes – premium content, multi-business model (subscription, advertising, transactional), linear and on-demand consumption, user and multi-device entitlement – come from both Web video and pay TV. Also, with the Virtual MSO, the big screen is primary, maybe an Apple iMac with a 52” screen built for the living room or a Web-connected TV from Vizio, LG, Sony or Samsung
The six-week ad blitz also features 60-second radio spots and a Web video entailing consumer criticism and company feedback. “Most companies hide criticism, but we faced it head on,” says an employee in the video.
Domino’s has had its share of criticism this year. The ad effort is the largest from the company since two then-employees in Conover, N.C., filmed themselves preparing sandwiches for delivery. One employee put ingredients up his nose and nasal mucus on the sandwiches. It turned into a digital disaster for Domino’s. The video, which has since been removed from YouTube, attracted more than 1 million views and disgusted many consumers.
EchoSign, Web-based provider of electronic signatures and signature automation with over 1.2 million users worldwide, launched a novel Twitter integration that allows sales teams worldwide to “ring the bell” on Twitter the moment a deal is signed and closed.
Good natured competition, and bragging rights about closed deals, have long been part of the fun, and hunt, of the sales rep. EchoSign-for-Twitter takes that to the next level by allowing sales reps and sales teams to auto-tweet the moment a deal is signed, and to auto-tweet how quickly they’ve closed a deal.
Youku has become the most popular YouTube-style Web site in China since its launch in 2006. The site, like some of its local rivals, has worked to expand its offerings from user-generated clips to include professional content like TV drama series and its new funding will be partly used to syndicate more professional video. Youku has already partnered with 1,500 license holders to offer professional content, it said.
The secret to their success? Treat the Internet run like a TV or movie release, which often loses money on its on-screen debut, but can make healthy profits when issued on DVD or Blu-ray and later sold for reruns on cable or overseas.
NATPE panel - Relevant Ratings in a Distributed Content Ecosystem Overview
I’ll be speaking on this panel at NATPE. Please come and say hi if you will be attending.
Insight Arena: Relevant Ratings in a Distributed Content Ecosystem OverviewTuesday, January 26, 4:15 to 5:00 PM The future of profitable content distribution in a distributed content ecosystem hinges on the ability of networks to deliver quantifiable and relevant ratings to advertisers and brands. How will we tackle this problem in an on demand, multiplatform world and what are we doing about it now? Find out from the companies on the cutting edge of distribution and measurement.
Moderator(s): Brady Brim-DeForest, CEO, Tubefilter Panelist(s): Rafi Mamalian, West Coast Advertising Director, Blip.tv; John McCarus, VP, Group Director, Brand Content, The Third Act: a unit of Digitas; Claudia Cahill, EVP Corporate Development, Medium, Levity Entertainment Group; Dean Logan, Director of Research and Development, Video Products, comScore, Inc.
Things are going well. But, as Eric Mortensen, our Director of Content, points out: there’s still a lot of work to do. That’s an understatement. 2009 has been an amazing year for independent video, and it’s been an amazing year for blip. But — and this is incredibly important — there is a ton of work left to do.
We’re working hard to build the next-generation television network. CBS began broadcasting television in 1941. The television model — defined as it is by scarce linear distribution — hasn’t changed appreciably in 68 years. It’s about time that television gets shaken up the way that the music industry, the publishing industry and almost every other great American industry has been shaken up.
We see a day in the relatively near future where you can watch any independently produced show — let’s not call them TV shows or Web shows — on your television. Using your remote control. It shouldn’t matter whether you choose to use cable or IPTV or Boxee or Roku or TiVo or your Internet-connected television set or your game console. You should be able to seamlessly switch from watching “NCIS” on CBS to watching “Meet the Mayfarers” from blip.tv.
And as a talented individual or small group you should be able to produce a show — a sitcom, a news magazine, a how-to show, a drama, a sci-fi show, you name it — and get the same distribution that CBS enjoys for the shows they invest millions of dollars in. You should be able to access audiences with the same ease. People should be able to watch your show wherever and however and whenever they please. And you should have access to major national advertisers to fund the show, just like CBS does.
Put simply: the playing field will level out. The intrinsic advantage of the television networks — scarce linear distribution — is eroding. It is being replaced by infinite distribution. By an economy of plenty. And this is already benefiting and will increasingly benefit the “little guy.” It’ll benefit independent producers and it will benefit audiences who will get more choice than ever before.
There are inherent challenges that we still face. Discovery is going to be a big issue as we move a big catalog — tens of thousands of shows and millions of episodes — to the television set. We’re going to have to double down on our relationships with our growing list of distribution partners. We’re going to have to deliver significant and meaningful value to advertisers and to show creators and to distribution partners. We’re going to have to grow without losing our soul.
And, of course, we face considerable execution risk. Blip and independent Web shows in general are making great strides. 2009 has been a banner year. But it’s not over. It’s not done. This is all about being heads-down and executing.
We’re incredibly humbled by the support that our partners have given us. By the faith that show creators have put in us thus far. The faith that our distribution partners and advertisers have put in us. And we hope that we’re delivering. If not, e-mail us. We’ll work very hard to make you happy. We want you to be happy. And it’s only through you telling us what we’re screwing up that we can become better.
It’s my hope, our hope, that we can continue earning the trust of show creators. Of distribution partners and of advertisers. But we know this: content creators form the core of blip. Without show creators blip simply would not exist.
Companies that provide the skeleton, muscle and flesh of the online video industry
The Fierce 15 are representative of the companies that are driving this space. Most are young… very young. But a few have been around for years and form what could be considered the bedrock of the space. Content Delivery Networks, Online Video Platforms, encoding companies and search companies are included… as are online video ad companies. After all, somebody has to find a way to pay for all that bandwidth being used.
VidQue stands out because it includes videos directly from services like TED and Blip.tv that aren’t always supported by other, similar sites. At the same time, the service isn’t particularly unique; a number of Web services, including Clicker andPopScreen, aggregate popular videos from around the Web and share them with their users.
Comcast Corp. Tuesday expanded a test of a service that puts cable-television shows on the Web for its TV subscribers, according to a person familiar with the matter, as the media business grapples with growing online-video viewing.
The rollout will make the service, dubbed Fancast XFinity TV, available to Comcast TV subscribers nationwide, the person said.
Comcast’s service is part of an industry-wide push to preserve the cable-TV business’s lucrative subscription model as the popularity of online video grows.
More than 138 million people watched online video in November, an 11.4% increase over the year-earlier period, according to Nielsen Co.
Comcast originally announced in June that it would test the service in a limited number of households that subscribe to Comcast TV service. Originally called On Demand Online, the service offers access to cable television shows and other content for paying subscribers.
" YouTube helped make it remarkably easy to post video online, and even easier to stream. Plus, clips could suddenly be embedded on any site across the Web. Super syndication—now a core digital media strategy for many content companies—was born."
"YouTube has been vital in ushering in the notion of consumer as mini-media mogul. To boot, film and TV companies are stumbling over each other to secure distribution on the burgeoning platform. The only thing missing, even under owner Google, is a credible revenue stream. One day, that will change."
“Channel Seven and Yahoo! will launch a new Catch-Up TV service, commencing in January…”The new site will launch with “mid-roll advertising” to support the format.”—Seven to beef up online TV (Australia) (via christinebeardsell)
So, I was on a panel today for “Reel Ladies of Film”. There were some pretty interesting women the panel with me, but I was surprised again at the lack, absence, of digital knowledge. I don’t understand how anyone can be involved in Entertainment and NOT have a digital component/understanding.
No offense the them, but when someone asks me “How can I get my project digital exposure; what do I do?” I say, “Get online. Live half your life online, because you can hardly expect the online community to embrace and pass around your project of you don’t spend anytime in there.”